Shopify Thank You Page: The 7-Step Optimization Guide for Bigger Profits

📝Editor’s Note: Want to know how much your thank you page can generate for you?

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1. It’s a Psychologically-Proven Conversion Power-house

As psychologist Robert Cialdini points out in his legendary book ‘influence’: humans tend to behave in ways consistent with our earlier actions.

In eCommerce, this means every time you get a customer to convert; they’re much more likely to convert again in the future. 

See where I’m going with this?

When a customer hits your thank-you page, they’ve just converted on your store. 

That means they’re unusually likely to agree to whatever request you ask of them and convert again, be it a cross-sell, a social share, or a post-purchase survey.

2. 100% Open Rate

Most eCommerce merchants have a post-purchase email funnel that presents targeted offers to customers.

But over the last three years, email open rates have been declining. 

Instead of fighting tooth and nail to get your open rates from 25% to 26%, why not just present your post-purchase offers directly on your thank-you page?

Think about it; virtually every customer will see it.

And what’s more, often, customers will see it multiple times (on average 2.6 times) as they return for shipping updates.

As the old saying goes: more impressions = more conversions.

3. Thank you Page Offers Don't Distract Customers

Upsells and cross-sells are fantastic. 

But introducing them too early can make customers confused or feel like you’re trying to fleece them.

Moving these offers to your Shopify thank-you page keeps your buyer’s journey uncluttered and reduces the risk of losing the sale before the deal is done.

4. Massive ROI, Minimum Effort

Generating more revenue usually involves hours of planning, buckets of testing, complex schemes, and bags of capital.

But customizing your Shopify thank you page doesn’t require any of that malarkey because your thank you page already exists.

It’s just not being put to work.

All it takes is a dash of know-how plus the right tools, and you’re good to go.

With that in mind, let’s roll-up our sleeves and dig in.

1. Add Post Purchase Upsells & Cross-sells

With acquisition costs rising, extracting profit from each sale is becoming harder and harder.

That’s why encouraging customers to spend more money (more often) is key to beefing up your bottom line.

One of the best ways to get customers to spend more?

You guessed it: a well-timed post-purchase offer.

Think about it: when a customer hits your thank-you page, they’ve just bought from you. 

They’re as qualified a customer as you can get.

In some studies, these customers have a 60-70% bigger chance of reconverting when nudged in a contextual manner at the right time.

For example, here’s a screenshot from a ReConvert user:

As you can see, they managed to generate almost 27% of their overall revenue with a post-purchase upsell.

Seriously, an extra £12,700 ($17,500) in revenue per month ain’t a bad return for an offer that probably took 30 minutes to set-up, right?

And the best part?

It’s an extra £12,700 generated without the need to spend additional money on acquisition.

So, minus the product cost, it’s pure, unadulterated profit.

There are several types of offers and tactics you can add to your Shopify thank you page. 

For example, Forever21 shows related products to seduce shoppers into another purchase:

This is a tactic also used by eCom behemoth Amazon:

But to drive conversions through the roof, you can also add an incentive to your thank-you page offer.

Some tactics for upselling on the Shopify thank you page are:

• Discounts: Tempt shoppers to buy again with a % or cash discount
• Pop-ups: a compelling way to grab your customer’s attention and drive action
• Recommended Products: A less pushy way to remind customers about items they missed
• Time-sensitive offers: Banish hesitation and boost conversions with an element of scarcity

Of course, you can use a combination of these tactics to take your post-purchase offers (and revenue) to the next level.

💡 Key Takeaway: Post-purchase offers are one of the best and least intrusive ways to boost your average order value and make more profit instantly.

2. Drive Social Engagement & Referrals

Seriously, your order confirmation page is a better place to ask customers to follow you on social and keep them engaged with your brand.

For example, check out how Gymshark added a social follow widget, which ensures they translate a portion of customers into followers.

Aside from building your follower base, you can also add social sharing buttons to your order.

This is powerful because customers often want to flaunt their new purchase, and the easier you make it for them, the more potential new customers you’ll reach.

For example, check out how easy Warby Parker makes it for your to share your order across social media:

Social shares from customers are brilliant because

• They introduce your brand to potential customers who may never have found you.
• 92% of consumers trust suggestions from friends and family more than advertising.

So, if you’re not encouraging social engagement and shares on your thank you page, you need to have a long hard think about why not.

💡 Key Takeaway: Asking for follows and shares on your thank-you page is a low-commitment conversion request that has the potential to pay huge rewards down the line.

3. Reinforce Your Brand Personality

They say that first impressions are everything.

And your thank-you page is the first chance to build a lasting relationship with your customer and convert them into repeat buyers.

But the problem is that the generic Shopify thank you page is about as memorable as a re-heated Tupperware lunch on a Tuesday in February.

Plus, with so many merchants using Shopify now, chances are your thank you page is just one of many the customer has seen this week.

So, buck the trend. Customize your thank you page with unique copy, images, and videos that appeal to your ideal buyer.

Adding a thank-you page video is a compelling way to thank customers for joining your club, build a connection and move them one step closer to your brand.

💡 Key Takeaway: Don't miss the chance to impress customer's minds with a thank-you page that's bursting with your brand's personality.

4. Leverage Post-Purchase Surveys

Requests for customer feedback usually suffer from dismally low response rates.

And what’s more, those that do get back to you often respond hours or even days after they’ve been on your store.

A quick survey on your thank you page solves both of these problems because:

• Customers are way more inclined to give feedback if it’s easy for them to do so
• That feedback is likely to be more accurate as the experience is still fresh in their minds.

Here's an example of a thank you page survey Victoria's Secret is using to get more responses:

Surveys don’t only make your customers feel heard - accurate data also empowers you to dial-in your shopping experience and drive conversions even higher.

💡 Key Takeaway: Use post-purchase surveys on your thank you page to get an accurate picture of how you can improve your eCommerce store

5. Collect Additional Customer Data

You can also leverage post-purchase surveys to sharpen your eCommerce marketing efforts.

Collecting customer data post-purchase allows you to segment your audience and deliver more relevant messages.

Seriously, segmentation has been shown to boost email open rates by 15% and increase your customer returning rate by up to 5%.

Again, many brands deliver post-purchase surveys via email. This can work ok.

But a survey on the thank you page ensures pretty much 100% of customers see it, so you’re much more likely to get a decent volume of responses.

For example, notice how shaving brand Harry’s is using surveys to learn more about each customer, which helps them present more tailored offers.

Even something as simple as collecting customer birthdays can be compelling when combined with an automated email marketing campaign that sends them offers on their special day.

💡 Key Takeaway: Fine-tune your post-purchase marketing by using surveys to learn more about your customer's the moment they convert.

6. Eliminate Buyers Remorse

Ever buy something and then feel guilty or even regret it? Yup, that’s buyer remorse.

And trust me, you’re not the only one - up to eight out of ten people admit to regularly feeling a sense of post-purchase dissonance.

Buyer’s remorse happens when we subconsciously feel bad about spending too much money or wishing we’d bought something else instead.

The good news is that your thank you page can play a huge role in easing these uncomfortable feelings. 

How? Two ways:

• Instead of simply saying ‘thank you, reinforce your products’ benefits - remind customers why they just made the right decision.
• Use customer testimonials to prove the value of your products and assuage any creeping doubts.

The comforting balm of social proof melts our uncertainty and allows us to feel good about our purchase.

And when we feel good about what we’ve bought, we’re more likely to rebuy it.

💡 Key Takeaway: Reduce the number of order cancellations and boost customer satisfaction by showing new shoppers how much previous customers loved your products.

7. Add Customer Service & Tracking

Ever bought something, and just as the receipt starts printing, your brain vomits up around 100 random questions? 

Seriously, out of nowhere, you’re racked with concerns like

• “What do I do if it doesn’t fit?
• “How do I return it?”
• “How long does shipping take?”

This post-purchase flurry of questions is the reason why you need support options on your thank you page.

See, excellent customer service is one of the best ways to keep customers coming back. 

So, it only makes sense to take care of shoppers as soon as they’ve bought from you.

Instead of forcing your customers to go looking for ways to reach you, offer support options and order tracking directly on your thank you page.

Remember, the easier you make it for customers to solve their problems, the better the experience becomes.

💡 Key Takeaway:  Add links to your help center and contact center so that if an issue comes up, customers can get the help they need as quickly as possible.

How do I change the Shopify thank you page for my store?

There are two ways to customize your order confirmation page - Add additional scripts. This requires in-depth knowledge of web design languages such as HTML, CSS, JavaScript, and Liquid. Alternatively, you can install the ReConvert app - Use the simple drag and drop builder to build and customize a multi-functional Shopify thank-you page - no coding required.

How do I add a customer opt-in for order updates on Shopify?

Go to your Shopify admin, click ‘Settings.’ Then click ‘Checkout.’ Under ‘Customer contact,’ check ‘Additional contact methods.’ Hit ‘Save.’ Customers can now add a phone number or email address to receive updates about their order.

How do I Add a Track Order Page in Shopify?

Shopify already has a basic template for customer order tracking pages. You can view it by navigating to Orders → 'Customer Name' → More Actions → View Order Status Page. If you'd like to further customize the page, apps like ReConvert can help you to create custom thank you pages for your store!

How can I view a customer’s thank you page in Shopify?

Each purchase generates a unique thank you page in Shopify. The unique link on each means that the customer, or you, can revisit that page at a later date. You can find these pages through the orders tab, which should show you each individual order on a store. From there, you can see what the page looks like for a specific customers, and get the unique thank you page URL.

How do I change the language of my Shopify thank you page?

If you translate your entire theme to another language, you don’t need to do anything because your thank you page will follow suit. To change the wording of your thank you page line-by-line:

• In your Shopify dashboard, go to Online Store.
• Next, click Themes > Actions > Edit languages
• Choose the ‘Checkout & system’ header
• Scroll down to the ‘Checkout thank you’ section
• Edit each line to your liking