eCommerce Link Building: 8 Proven tactics to Boost SEO [2025]

1. The Impact of AI and Machine Learning on SEO and Link Strategies 

Artificial intelligence (AI) and machine learning (ML) are now key parts of SEO. Using AI and ML makes your link building faster and smarter:

• Content analysis: AI tools can check your content and predict how well it will do in a search. For example, Frase is an AI tool for content creation and optimization. It analyzes the top-ranking competing pages and recommends opportunities.
  
  
• Link prospecting: AI can scan the web and find suitable sites for links. This saves time and helps people find high-quality sources to link to. For example, BacklinkGPT uses AI to find the best target backlinks and send automated outreach to those prospects.
  
  
• Competitor Research: ML tools study your competitors’ links so you know where you can do better. Tools like Neil Patel’s Ubersuggest can recommend new keywords you can leverage.

2. Shift Toward Quality Over Quantity in Backlinks 

Today, having a few high-quality backlinks can be much more rewarding than having many low-quality ones. 

Recent updates from Google show that quality matters a lot. Backlinko did a few studies and found that high-quality links help your site rank better. On the other hand, links from low-authority websites do not have the same effect.

There’s also the case of user intent. This is all about what the person searching really wants. The goal of search engines like Google is to answer this intent.

When a user types a query, the engine looks at many signals to decide which page best answers the question. One of these signals is the quality of links pointing to a page. If the links come from sites that deal with the same topic, it tells the search engine that your content is read-worthy.

This is why there’s a strong connection between user intent and link-worthy content from relevant sites. The stronger the connection, the higher your pages can rank.

User experience also plays a significant role. Pages that are easy to use, fast, and clear keep visitors happy. When visitors enjoy a page, they are more likely to click on it and stay longer. 

This behavior is like a thumbs-up in front of Google. As a result, this pushes that page higher in the search results. The higher your pages rank, the likelier high-authority sites link back to them. This results in a compounding effect, making ranking on the first page easier.

These trends mean you should focus on building strong links from trusted, related sites.

That said, keep in mind that search intent is relative.

If you’re selling products for various needs, then it’s a good idea to rank for all those needs. To do so, you need relevant backlinks to as many pages as possible.

For example, Henry Meds sells supplements like semaglutide. To grow their online store, they can use smart link building strategies. Many people today are looking for ways to manage their weight and stay healthy. Getting quality backlinks from trusted health websites can help Henry Meds show up more often in search results and bring in visitors interested in their products.

They can also use helpful content to attract more backlinks. For instance, articles that teach people about topics like semaglutide and alcohol or safe ways to use supplements can get links naturally. This type of content builds trust and shows that Henry Meds knows their stuff.

Using these link building methods, companies like Henry Meds can become easier to find online. This improves their site's authority and attracts more customers.

1. Guest Blogging and Collaboration With Industry Influencers 

Guest blogging is when you write a post for another website in your field. In return, that site links back to you.

Best Practices:

• Choose relevant blogs: Work with blogs that speak to your target audience. They should have a good following and authority. This means your audience already trusts them. 
• Create high-quality content: Write posts with real value, such as how-to guides, case studies, or industry insights. Use relevant keywords to link back to your website.
• Be genuine: Use a friendly and natural tone when collaborating with influencers or blog managers. No one likes a hard sell.

There are many benefits, especially when collaborating with sites with a high-authority ranking:

• Reach: Creating content for bigger sites means you’re widening your reach. You’re exposing a new audience to your brand and products.
• Backlink: You’re getting a relevant link to your site, improving your ranking.
• Leads and customers: Because you acquire new backlinks, these other sites’ audiences can now click on them and potentially become new leads and customers.
• Proof: Getting backlinks from authoritative websites further proves that you’re authentic.
  

2. Build Connections Through PR and Marketing Services 

Public relations (PR) is a great way to earn links. You can present your brand and products to journalists or bloggers. As a result, they can feature you online in articles and gift guides.

Services like Qwoted connect brands with media outlets, including writers working with some of the top blogs in your niche.

Here’s how to get started:

• Craft a strong story: Think of your brand (or product) as the hero. What makes it unique? Why is it newsworthy?
• Use data: Share statistics and success stories to back up your claim.
• Follow up: Don’t be afraid to follow up if you don’t get a response. Show them how you can add value to their blog. Persistence pays off as long as you’re engaging and polite.

This technique not only increases link building but also builds brand awareness and trust. It can also shortcut the way to start a relationship with journalists and other blogs.

3. Building Relationships With Manufacturers and Suppliers 

Collaboration is an essential strategy for generating links. By forming relationships with manufacturers and suppliers, you create strategic alliances that will support both parties. 

For example, if you sell building tools, you could team up with a company that builds metal garages. This helps you both show up in search results about home improvements. It also connects you with other construction-related businesses.

Here’s how to use these relationships for link building:

• Feature their stories: Write blog posts about how your products are made or the journey of your suppliers. Even better, create videos showcasing your product quality and how your manufacturers create it.
• Link back to them: Often, they will appreciate the shout-out and may return the favor with a link, too.
• Create joint content: Consider creating webinars, interviews, or joint case studies. These not only benefit both of you, but you’ll create original content that your audience can appreciate.

This method builds a natural and beneficial link profile for your eCommerce site. 

4. Leveraging Product Reviews and User-Generated Content 

User-generated content (UGC), like product reviews, can build a lot of trust, especially when customers share them on social media. This social proof generates new traffic, which brings potential customers and journalists to your site. It’s a great way to create a ton of backlinks. 

Here’s how to make the most of UGC:

• Encourage reviews: Ask customers to post reviews on your site and third-party sites.
  
  
• Showcase reviews: Use these reviews in your blog posts or product pages. When someone sees that real people love your products, they are more likely to trust your site.
  
  
• Promote on social media: Share these reviews and UGC on platforms like Facebook and Instagram.

Positive reviews and UGC can help you earn natural links and boost your search engine rankings. 

Plus, with so much competition in most eCommerce niches, the more social proof you earn, the better. It means more referrals, customers, and revenue you can spend on scaling or new products.

5. Conducting Webinars and Online Events To Gain Links 

You can also use webinars and events for link building, not just for educating your audience.

For example, you can:

• Invite experts: Bring in influencers and industry experts who can speak on the topic. They’ll want to share your event with their audience. This can result in new quality backlinks as well as leads and customers.
• Share the event: Share news of the event on your social media and invite your guests and audience to do the same. This can get you the attention of other influencers who may want to promote or join your event. Update your social pages with a pinned post featuring a link to the event and a backlink to your site.
• Leverage sponsors: If you have sponsors for the event, ask them to link back to your event page. 
• Leverage UGC: Find ways to motivate attendees to post on social media during the event. For example, ask everyone to take a selfie in front of the Zoom screen, share it, and tag your page. 
• Create recap content: Write a post summarizing the event and share it online. Linkable assets like the summary and event resources are a great way to get traffic and potential backlinks.
• On-demand access: Record the event and let people watch it later. You can monetize it or give it away for free to attract inbound links.

6. Utilizing Social Media for Link Building 

You can use social media to get a lot of traffic. It takes work, but you’ll get free organic traffic and brand exposure. You can also leverage it to test new offers before running ad campaigns and collaborate with influencers.

Here are some key tactics you can use to acquire links from social media:

• Engage regularly: The key here is social. Sharing pictures of your products can work, but talking to your audience as a personal brand can do wonders. It also sets you completely apart from corporate, non-personal, eCommerce brands. Post updates and share news and stories.
• Join groups: Find out where your audience hangs out and stay active in those communities.
• Share valuable content: Create posts and videos, and go live with content people want to share. Here’s where personal stories, emotional or interactive posts, and visuals alongside known influencers can help a lot. Remember that you’re selling to humans, not machines. 
• Use hashtags: This makes it easier for people to find your posts. Use hashtags, comment on and tag influencers or scientists, and ask your audience to comment and share.

Now, there’s a massive difference between doing a bit of social media marketing and doing something that goes viral.

Here’s an example from 2019. William Painter Inc. launched an ad that they also shared organically on Facebook, YouTube, and Instagram. Even though it’s been a few years, you can learn and apply its model to your brand.

This ad got 43 million views in 3 months. It’s funny, punchy, and totally different from basically any sunglasses maker during that time. As a result, influencers and pages like theCHIVE, which has 3.6 million followers, started sharing the ad with backlinks. 

Over 338,000 people saw theCHIVE’s post about the brand. This led to a lot more traffic to both the ad and William Painter’s website.

7. Creating Shareable Content for Backlinks 

Create linkable assets that improve your online presence while attracting backlinks. 

Some examples include:

• Infographics: These are very easy to understand and share on social media. 
• Videos and reels: Short, engaging videos that explain a concept or tell a story.
• Interactive tools: Create fun tools like calculators, quizzes, and augmented reality (AR) apps. These engage your users and encourage them to link to your site and share with their friends.
• Data-driven posts: Create posts featuring statistics and original research. You can use statistics from trusted sources like Statista. Even better, do your own research, create posts or videos with your method and results, and share them.

You can promote these linkable assets to your own audience on social media. Even better, tap into all your channels. Share them in your email marketing, offer discounts or gift cards, and share your studies in niche-related groups.

For example, RedCowMedia worked with PLouise Cosmetics on both organic and paid social advertising. They created content like the below from TikTok to drive a 46% increase in organic traffic, leading to an additional 232% increase in pure organic revenue. That was in just 4 months. 

These campaigns also managed to ethically steal primary keywords from top competitors like Mac and L’Oreal. This allowed PLouise Cosmetics to acquire more quality backlinks.

8. Search for Broken Backlinks and Brand Mentions 

One clever tactic for eCommerce link building is to find broken links on other sites. Here’s how to do it:

• Identify broken links: Use tools like Ahrefs to scan sites for broken competitor links.
  
  
• Offer your content as a replacement: When you find a broken link, reach out to the site owner and suggest your content as a replacement.
  
  
• Monitor brand mentions: Look for sites that mention your brand without linking back. Tools like Mention or Google Alerts can help with this. Then, ask the site owner to add a link to your website.
  
  

This method turns lost opportunities into valuable backlinks, giving your site an edge over competitors.

What is eCommerce link building?

Ecommerce link building is the process of acquiring backlinks from other websites to your online store. These links help increase your site’s authority, improve search engine rankings, and drive referral traffic, ultimately boosting sales.

How to build backlinks for eCommerce?

To build backlinks for eCommerce, focus on strategies like guest posting, influencer collaborations, digital PR, product reviews, broken link building, and creating link-worthy content such as buying guides or comparison articles.

How to build 100 backlinks in 30 days or less?

To generate 100 backlinks fast, scale outreach by using email templates, automate prospecting with tools like Ahrefs or Pitchbox, offer exclusive deals to bloggers for product mentions, leverage HARO (Help a Reporter Out), and repurpose high-performing content into different formats for syndication.

Is link building still good for SEO?

Yes, link building remains one of the top SEO ranking factors. High-quality backlinks signal authority and trust to search engines, helping your pages rank higher and attract more organic traffic.

Author Bio:

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This post was written by ‍Ani Apitsarian. Ani is a Hybrid Outreach Specialist at uSERP where she combines her expertise in outreach with a passion for creating impactful content. She’s dedicated to building lasting relationships and ensuring success. Outside of work, Ani is a sketch artist, a cinema enthusiast, and loves exploring new destinations.

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