6 Quick Easter Marketing Ideas That Work (with Examples)

When you hear people talk about ‘holiday marketing’ you usually think about Black Friday, Christmas, and New Year's sales.

But as a revenue opportunity, the Easter holidays are not to be scoffed at. The global Easter market size was valued at a whopping $110.2 billion in 2022.

And with 69% of US consumers planning to celebrate Easter in 2024, the possibilities of growing your sales are aplenty.

To that end, we’ve put together a few of the best easter marketing ideas we’ve seen. Use these ideas as inspiration for your campaign.

Let’s jump (or hop) right in.

6 Simple Easter Marketing Ideas That Work

Discover six easy-to-implement easter marketing strategies that established brands used to boost their revenue.

1. Create an Easter Themed Post-purchase Flow

No matter what type of holiday promotion it is, your ultimate goal is always to generate more revenue.

So, after a customer makes a purchase, the journey doesn't end; it transforms into an opportunity to enhance their experience and encourage future engagement. 

Creating an Easter-themed post-purchase funnel can add an extra layer of delight and boost your revenue. For example, you could add

• One-Click Upsells with Easter Discounts:

Implement one-click upsells to entice customers with additional Easter-themed products or exclusive discounts immediately after their initial purchase. 

For example, if a customer bought a spring dress, offer a one-click upsell for matching accessories or a limited edition Easter collection at a special discounted rate. 

• Easter-Themed Thank You Page Offers:

Customize your thank you pages with Easter-centric offers as a token of appreciation for the customer's purchase.

Provide a discount code for their next Easter-themed purchase or showcase a limited-time offer exclusive to recent buyers. 

By icorporating these elements into your Easter-themed post-purchase funnel, you not only enhance the customer journey but also maximize the revenue potential during this festive season. 

2. Host a virtual egg hunt promotion

Hide virtual easter ‘eggs’ on your eCommerce store and have your customers try to find them. 

Your eggs should offer customers an incentive to buy. For example, if a browser finds a hidden ‘egg’ they might get:

• Free shipping
• A cash discount 
• A free gift with any purchase
• A discount code for 15% off

You can hide ‘eggs’ in product categories, or anywhere else on your site (for example a small link in your terms & conditions). Banana Republic used this strategy in 2020:

This is a fun way to get your customers engaged with your easter sale. One of the keys to a virtual Easter egg hunt is that you build up anticipation a few days in advance.

Use all your available channels to promote your egg hunt in the days leading up to, and including your Easter sale.  It’s also a wise idea to deploy a sitewide banner for maximum uptake like Frank and Oak does here:

3. Create an Easter email campaign

Craft eye-catching and thematic email campaigns to keep your audience informed about your Easter promotions. 

Use vibrant and spring-inspired visuals, catchy subject lines, and personalized content to draw attention. 

Consider sending out exclusive Easter discounts or early access codes to your email subscribers, fostering a sense of exclusivity and loyalty among you best customers.

Don’t forget to include subtle elements of urgency to boost conversions and drive customers to take action.

4. Create a competition

Temporary tattoo retailer Tattly has ran a ‘tattoo an egg’ competition for the last few Easter holidays. They put together a DIY egg guide which they send to subscribers via email and promote on social.

The best part about this style of campaign is that you’ll generate tons of free UGC as your subscribers create their own works of art and share them on social media. It’s not direct selling, but it brings people together around your brand in a creative and engaging way.

You could also run this competition virtually. Have your audience create something that’s in the theme of your brand on microsoft paint or paintbrush on apple. You could also consider an easter-themed photo contest.

Even if the submissions are terrible, it can create a bit of a buzz around your brand and give your followers a chuckle.

5. Run a giveaway on social

Leverage the power of social media by organizing Easter-themed challenges or giveaways. 

Like Tattly above, you could encourage followers to share their Easter traditions, decorate eggs, or showcase their favorite springtime moments using a dedicated hashtag.

Or you could take a leaf out of cookware brand Meyer’s book and run an enticing product giveaway in collaboration with influencers:

Partnering with an influencer is a great way to lend more trust to your business as well as increasing your reach. Just make sure to partner with influencers who’s audience aligns with your ideal customers for best results.

6. Create Gifting Bundles

While Easter doesn’t match Christmas or Valentine’s gift spending, a substantial 1 in 5 people who celebrate Easter intend to buy gifts for people in their lives.

So make it easy for them. Create Easter gift bundles and guides to help them find the perfect product. Aerosol brand Poo-Pourri ran this offer last year:

Now gifting someone a toilet spray might not be the most romantic idea. But the underlying principle is the same - a large proportion of shoppers are on the hunt for great gifts. All you have to do is step in and give them a nice discount.

Use These Easter Marketing Ideas Today!

Easter offers a golden opportunity for e-commerce stores to connect with their audience in a festive and engaging manner. 

By incorporating these eggstraordinary Easter marketing ideas, your online store can stand out, boost sales, and create a memorable shopping experience for customers during this joyous season. 

So, hop to it, and make this Easter a celebration to remember for your e-commerce business (and your balance sheet too).